Privacy Policy

Wondering what happens to your details after you place an order? Here’s the short version: we collect only what’s needed to serve you, protect it carefully, and give you clear choices. We don’t sell your personal information.

At a glance	The short version
Data we collect	Account and order details, contact info, and technical data (including cookies)
How we use it	Fulfillment, customer support, fraud prevention, analytics, and optional marketing with your consent
Who we share with	Payment processors (PayPal, Stripe, Airwallex), third‑party shipping carriers, and analytics providers; legal authorities when required

1) What personal data we collect

Identity and contact

• Name
• Email address
• Shipping and billing addresses

Order and account information

• Items you view, add to cart, and purchase (including sizes and preferences you choose)
• Order history, invoices, and support records related to your purchases
• Payment method selection (card, PayPal, Stripe, Airwallex). Card details are processed securely by our payment processors.

Technical and usage data

• Device, browser, IP address, time stamps, pages viewed, referring pages
• Approximate location derived from IP address

Cookies and similar technologies

• Essential cookies to make the site work (e.g., cart, checkout, security)
• Analytics cookies to understand site performance and improve your experience
• Optional marketing cookies if you choose to enable them

2) Why we process your data

Order fulfillment and operations

• Process payments and verify transactions
• Pick, pack, and ship your order; handle returns or exchanges
• Maintain your account and purchase history

Customer support

• Respond to questions and resolve issues you raise
• Send service communications (order updates, important notices)

Security and fraud prevention

• Detect and prevent fraudulent or abusive activity
• Protect the integrity of our services

Analytics and site improvement

• Measure site performance and fix problems
• Improve product selection, sizing guidance, and navigation

Marketing (optional)

• Send updates or offers only if you opt in
• You can opt out anytime (see Your rights below)

Legal compliance

• Comply with tax, accounting, and other applicable laws
• Respond to lawful requests from authorities when required

3) Cookies and similar technologies

Types we use

• Essential: required for core functions like checkout and account login.
• Analytics: help us understand traffic patterns and improve the site.
• Marketing (optional): used only if you enable them to personalize offers.

Your choices

• You can manage or block cookies in your browser settings.
• Where offered, you can adjust preferences in our cookie controls. Essential cookies can’t be turned off because the site won’t function without them.

4) When and with whom we share data

Payments

• We share necessary information with payment processors to complete transactions: PayPal, Stripe, and Airwallex.

Shipping and delivery

• We share your name, address, and contact details with trusted third‑party shipping carriers to deliver your order.

Analytics

• We work with analytics providers that help us measure site performance and improve our service. Data is used in aggregate or pseudonymized form where possible.

Operational service providers

• Carefully selected vendors that host, maintain, or support our store under contractual confidentiality and security obligations.

Legal and safety

• We may disclose information when required by law or to protect our rights, users, or the public.

5) Data retention

We keep personal data only as long as needed for the purposes described above:

• Orders and invoices are retained to meet legal, tax, and accounting requirements.
• Support records are kept to resolve issues and improve service.
• If you request deletion, we will remove or anonymize data not required to be retained by law.

6) Your rights and choices

Everyone

• Access: request a copy of your personal data.
• Correction: fix inaccurate or incomplete details.
• Deletion: ask us to delete data we don’t need to keep by law.
• Portability: request a portable copy where technically feasible.
• Marketing opt‑out: unsubscribe from marketing at any time.

To exercise these rights, email [email protected]. We’ll verify your identity to protect your account.

California (CCPA/CPRA)

• Rights to know, access, correct, and delete personal information.
• Right to opt out of the “sale” or “sharing” of personal information. We do not sell personal information.
• Right to limit use of sensitive personal information where applicable.
• No discrimination for exercising your rights. You may use an authorized agent subject to verification.

EEA/UK (GDPR)

• Legal bases we rely on include: contract (to fulfill your order), consent (for optional marketing), legitimate interests (to secure and improve our services), and legal obligation.
• Rights include access, rectification, erasure, restriction, objection, and portability.
• You can lodge a complaint with your local supervisory authority. We encourage you to contact us first so we can help.

7) Children’s privacy

Our site and products are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

8) How to contact us about privacy

Email: [email protected]

Mailing address: Thôn Liễu Trì, Mê Linh, Mê Linh, Hà Nội

9) Effective date

This policy is effective on the date this page is published. We will update this page if our practices change.